As designers we have an ever higher standard of responsibility to create meaningful and intentional products, that exceed expectations, from source to end of life. Every impact needs to be considered, from deep understanding of user needs, to circular design integration. I believe in design's ability to signal the future, to create what was sci-fi until recently, useful and accessible.​ The process is a set of loops: imagine, discover, explore, test & learn, maximise longevity, study usability, Invent. Align on a common vision, build and lead motivated teams and trusting partnerships, create unique and valuable product.

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