Adventure, Imagination & Design
Vision & Excecution
As designers we have an ever higher standard of responsibility to create meaningful and intentional products, that exceed expectations, from source to end of life. Every impact needs to be considered, and every innovation come at a lower impact and a step towards circularity. I believe in design's ability to signal the future, to create what was sci-fi until recently, useful and accessible.
Imagine, Discover, Explore, Test & Learn, Execute. It's starts with a motivated team and trusting partnerships, who share a common vision.
The process is ever evolving, it begins with a clear answer to why the world needs it? pushing the boundaries of what is possible in the edge of invention, grounding in executing real solves.
A life in motion
Working and designing across the globe for the sports and outdoor industry is a labour of love, I firmly believe in the positive impact we bring to users through product and experiences. It is a fascinating area to research and practice daily curiosity, not only designing for others, but also for the passion of getting first-hand experiences of exploration, adventure, and seeking a deeper connection with the natural world. I believe in living and breathing the human experience I get to imagine into, being embedded in the culture, and participating fully in the adventurous pursuit of balance in mind and body.
Design Projects
Icons & Innovations
